On April 21, Mike O’Brien, the vice president of corporate and product planning for Hyundai, will be accepting the Consumer Brand of the Year award from Cynopsis Media. This award is due in large part to the active efforts through Hyundai sponsorships through athletics and programs such as the National Football League and college football. Throughout 2015, Hyundai spent large portions of its time tapping into NFL fan passions in order to bring about heightened brand awareness, and those efforts have paid off.
An Active Brand for Active Lifestyles
Hyundai and the NFL joined together in 2016 in order to further engage fans and consumers. From the Super Bowl 50 program to the #ThisisLoyalty campaign for college football, Hyundai appears to just be getting started, and the company is even slated to sponsor the PHA Tour in 2017. The sleek design of their new vehicles fits in perfectly with these various sports programs, making the cars the perfect choice for sports-themed commercials and targeted ad campaigns. It is for these directed efforts and continued work in raising awareness in college athletics that has earned Hyundai the prestigious Consumer Brand of the Year award.
See the Difference Yourself
In addition to solid and reliable vehicles featuring award-worthy safety ratings, Hyundai vehicles come with the Hyundai assurance program featuring a five-year/60,000-mile warranty and a powertrain limited warranty of 10 years/100,000 miles. This also includes five years of Roadside Assistance. See the difference yourself at Billingsley Hyundai today.
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